3-Month Digital Marketing Engagement Summary
The Android App Campaign delivered 57,208 installs at $0.52 CPI, accounting for 84% of all installs. This was the clear winner across all channels.
Expanded from Google Ads only to Meta Ads, Reddit Ads, Snapchat Ads, and Vibe TV. Built the Punt Casino traffic campaign as a secondary growth channel.
Set up GoHighLevel CRM, built email engagement nurture workflows, created push notification campaigns via Firebase, and established the marketing automation foundation.
| Campaign | Status | Spend | Clicks | Impressions | Installs | CPI | CTR |
|---|---|---|---|---|---|---|---|
| [Google] NG Slot Android Campaign 2026 | Active | $29,476.47 | 100,825 | 2,728,141 | 57,208 | $0.52 | 3.70% |
| [Google] NG Slot iOS Campaign 2026 | Active | $10,193.47 | 29,691 | 1,879,574 | 10,543 | $0.97 | 1.58% |
| Download Campaign - V1 General | Paused | $173.79 | 223 | 5,171 | 0 | N/A | 4.31% |
| Download Campaign - #2 | Paused | $138.07 | 254 | 15,635 | 46 | $3.00 | 1.62% |
| [IOS] App Installs | Paused | $49.07 | 86 | 8,782 | 40 | $1.23 | 0.98% |
| Total | $40,030.87 | 131,079 | 4,637,304 | 67,837 | $0.59 | 2.83% |
| Campaign Name | Status | Type | Bid Strategy | Created By |
|---|---|---|---|---|
| NG Slot App | Paused | App (Multi-Channel) | Target CPA | Pre-existing |
| NG Slot - NEW YouTube Campaign for Engagement | Paused | Demand Gen | Max Conversions | Pre-existing |
| Brand New Car - Subscriber Campaign | Paused | Demand Gen | Max Conversions | Pre-existing |
| Download Campaign - V1 General | Paused | App (Multi-Channel) | Max Conversions | Melleka (June) |
| Download Campaign - V1 Social #2 | Paused | App (Multi-Channel) | Max Conversions | Melleka (June) |
| App promotion App | Android | Paused | App (Multi-Channel) | Max Conversions | Melleka (June) |
| Google Play | App Promotion | Paused | App (Multi-Channel) | Target CPA | Melleka (June) |
| Download Campaign - #2 | Paused | App (Multi-Channel) | Max Conversions | Melleka (June) |
| [Google] NG Slot Android Campaign 2026 | Active | App (Multi-Channel) | Max Conversions | Melleka (July) |
| [ios] NG Slot ios Campaign 2026 | Paused | App (Multi-Channel) | Target CPA | Melleka (July) |
| [IOS] App Installs | Paused | App (Multi-Channel) | Target CPA | Melleka (July) |
| [Google] NG Slot iOS Campaign 2026 | Active | App (Multi-Channel) | Max Conversions | Melleka (July) |
| [Google] NG Slot iOS Campaign 2026 [In-App Actions] | Active | App (Multi-Channel) | Max Conversions | Melleka (Aug) |
| [Google] NG Slot iOS Campaign 2026 #2 | Active | App (Multi-Channel) | Max Conversions | Melleka (Aug) |
Android Campaign 2026: $50/day • iOS Campaign 2026: $300/day • iOS [In-App Actions]: Currently Active • iOS #2: Currently Active (enabled Aug 31)
Launched initial test campaigns (Download V1 General, Download #2). Tested different creatives and targeting approaches. The #2 campaign showed promise at $3.00 CPI with 46 installs while V1 General failed to drive installs.
Launched the dominant Android Campaign 2026, which drove 57,211 installs in a single month at $0.52 CPI. Also launched and iterated on iOS campaigns. This was the peak performance month, spending $36.8K with excellent efficiency.
Android campaign continued running. iOS Campaign 2026 scaled to $300/day budget. Budget was shifted toward iOS to balance platform distribution. Launched Meta, Reddit, and Snapchat campaigns for the Punt brand.
All conversion tracking is powered by Firebase integration. The Firebase project ID is "social-casino-ac539" for the NG Slot app. Both Android and iOS events flow through this Firebase project. YouTube channel subscriptions and follow-on views are also tracked but are engagement metrics, not install conversions.
| Campaign | Status | Spend | Clicks | Impressions | CTR | CPC |
|---|---|---|---|---|---|---|
| Traffic Campaign | Punt | Paused | $350.42 | 1,723 | 19,470 | 8.85% | $0.20 |
| Traffic Campaign | NG Website | Active | $270.57 | 1,116 | 12,714 | 8.78% | $0.24 |
| V1 Traffic Campaign | Paused | Initial test campaign, replaced by targeted versions | ||||
| Total | $620.99 | 2,839 | 32,184 | 8.82% | $0.22 | |
Ages 21-65, US, interests: Online Gambling, Slot Machine, Casino, Poker, Sweepstakes. Optimized for Landing Page Views. Advantage+ Audience enabled.
Ages 21-65, US, interests: Online Gambling, Supercar, Slot Machine, Lamborghini, Casino, Top Gear, Car and Driver, Poker, Sweepstakes, Luxury Vehicle. Facebook & Instagram placements.
Ages 18-65, US, interests: Gambling, Online Gambling, Mobile Game, Slot Machine, Casino Games, Blackjack, Las Vegas, Casino. Testing current vs new site performance.
The Meta campaigns were traffic-focused, not conversion-optimized. The 8.82% CTR is exceptionally strong, indicating the creative and targeting resonated well. However, no app install conversions were tracked through Meta since these were pure traffic campaigns driving to the website and Punt platform, not to app store listings. For future campaigns, consider running App Install objective campaigns through Meta to drive direct installs.
Two traffic campaigns were created for the Punt brand ("NG Slot - Traffic Campaign - Punt Campaign"). Both campaigns are currently paused with no active children (ad groups). Reddit ad account (a2_jfdi5kro7jlv) was set up and campaigns structured. A dedicated Reddit account was also created for regular campaign posting. $0 spend recorded during the period.
A Snapchat account was created and a traffic campaign was built for Punt. Ran into ad approval challenges due to gambling content restrictions. Attempted a different campaign approach with simpler creatives that excluded mention of coin purchases. The platform requires a gambling license for certain ad types.
Vibe TV ads were created as part of the multi-platform expansion strategy. This represented an exploration of connected TV advertising for the NG Slot brand.
Bing was used as a traffic platform for Punt. Budget was increased to $45/day. At one point, Bing was the only platform running for Punt due to ad approval issues on other platforms.
| Workflow | Status | Description |
|---|---|---|
| Email Engagement Nurture Workflow | Published | Automated email drip sequence for engaging new leads and nurturing toward app usage |
| SMS Opt-in Workflow | Draft | SMS opt-in automation for building a subscriber list for push notifications |
Analyzed the August push notification campaigns in Firebase. Created notification campaigns for engagement and retention, leveraging the Firebase integration with the NG Slot app.
September notification campaigns were being planned and set up in Firebase at the time of handover. This includes scheduled push notifications for app re-engagement.
A Zapier integration was planned to connect the NG Slot CRM with GoHighLevel (CRM to GHL sync). This required CRM access from Concept Studio, which was still pending at time of handover.
Android CPI was $0.52 vs iOS at $0.97, nearly 2x cheaper. Android also had a higher CTR (3.70% vs 1.58%). For budget-constrained periods, Android campaigns deliver far more volume per dollar. However, iOS users often have higher lifetime value, which may justify the premium.
Google App Campaigns (Multi-Channel) delivered 99%+ of all installs. The algorithm-driven nature of App campaigns, combined with Firebase event signals, created a powerful optimization loop. This should remain the core channel.
Snapchat required gambling licenses for certain ad types. Reddit campaigns had creative approval challenges. Meta campaigns were limited to traffic objectives rather than app installs. Google Ads proved to be the most permissive and effective platform for social casino app promotion.
Campaigns using Maximize Conversions bid strategy consistently outperformed Target CPA campaigns. The Android Campaign 2026 (Max Conv) drove 57,208 installs while Target CPA campaigns like Google Play App Promotion and iOS App Installs were paused due to lower efficiency.
The 8.82% CTR on Meta campaigns was exceptionally strong, indicating strong creative resonance. At $0.22 CPC, Meta could be a cost-effective awareness and traffic channel. The opportunity exists to run Meta App Install campaigns (not just traffic) to directly drive downloads.
All conversion tracking, push notification campaigns, and in-app event data flow through Firebase (project: social-casino-ac539). This is the central data hub that powers Google Ads optimization. Maintaining and expanding Firebase event tracking should be a top priority.
Google App Campaigns delivered 67,837 installs at $0.59 CPI. This is a proven, scalable channel. The Maximize Conversions bid strategy is outperforming Target CPA. Continue the Android and iOS campaigns and consider increasing budget on the Android campaign, which showed the best efficiency.
The traffic campaigns showed exceptional CTR (8.82%) at very low CPC ($0.22). This indicates strong creative and audience fit. The next step is to run App Install objective campaigns on Meta to directly drive downloads, not just traffic. This could open a major secondary install channel.
iOS installs cost ~2x more than Android ($0.97 vs $0.52). Before scaling iOS spend further, analyze the lifetime value of iOS users vs Android users. If iOS users monetize at 2x+ the rate of Android users, the higher CPI is justified. If not, shift more budget to Android.
The more high-quality events Firebase sends to Google Ads, the better the algorithm can optimize. Consider tracking retention events (Day 1, Day 7, Day 30 return), in-app currency purchases, and high-value player actions. Feed these as conversion actions to unlock better targeting.
The email nurture workflow and Firebase push notifications are built. Now the focus should be on optimizing open rates, segmenting users by engagement level, and creating targeted re-engagement campaigns for lapsed users. Retention is cheaper than acquisition.
Both platforms have potential but require navigating gambling ad policies. When the team has bandwidth, work with Reddit and Snapchat support to understand exactly what documentation is needed. These could become valuable secondary channels with less competition than Google.
We appreciate the opportunity to help grow the NG Slot app. If you ever need marketing support in the future, we are here.